Capitalize on your brain's ability to have breakthroughs

Available at booksellers including Amazon , Barnes & Noble, IndieBound, and Powell's


The creative mode in your brain is like a butterfly. It's beautiful and erratic - if you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together--your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. 

Thanks to recent neuroscience discoveries, we can now understand the mechanisms behind these breakthrough moments--and also help to induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas. From Achimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs throughout history share a common origin story. In this book, you will learn to capitalize on your brain's ability to have breakthroughs.

Drawing on their extensive coaching and training practice with top Silicon Valley firms, Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks.  By trying the exercises in this book, readers will emerge with a powerful new capacity for breakthrough thinking.