The Net and the Butterfly

Capitalize on your brain's ability to have breakthroughs

Available at booksellers including Amazon , Barnes & Noble, IndieBound, and Powell's


The creative mode in your brain is like a butterfly. It's beautiful and erratic - if you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together - your inner butterfly active and free, and your inner net ready to spring at the right time to create that "aha!" moment.  Thanks to recent neuroscience discoveries, we can now understand the mechanisms behind these breakthrough moments, and also help to induce them through a series of specific practices.

Drawing on their extensive coaching and training practice with top Silicon Valley firms, Olivia Fox Cabane and Judah Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs while systematically removing internal blocks.  By trying the exercises in this book, readers will emerge with a powerful new capacity for breakthrough thinking.